From Stakeholder Management to Real Involvement: New Partnership between astoneco and the Center for Responsible Management, Vienna


Vienna, November 10th 2015. Companies are confronted with more and more critical stakeholders: many projects fail or struggle because the dynamics with stakeholders have been underestimated or ignored. Many company decisions are still being taken on the basis of internal analysis – without considering public acceptance and enforceability. As a consequence, stakeholders are being left with a choice between support, resignation or resistance. This results very often in demotivated employees, in protests by neighbours, in sceptical clients, in opponents on many levels - and in the end in the loss of the company’s Licence to Operate. The conclusion: ambitious plans and projects can fail because of inadequate engagement of stakeholders.

These are the situations where John Aston and his team are very often being called upon. Their approach: Stakeholder Engagement. What sounds like pure dialogue is in fact much more: listening, analysis, assessment and establishment of solutions together with stakeholders. This approach has been working successfully in the past years for many company projects that appeared to be irresolvable in the beginning, in a variety of countries such as Romania, Yemen and others.

The Center for Responsible Management now brings this very original approach to Austria. The new cooperation bundles the know-how of both institutions: John Aston and his teams’ knowledge in stakeholder engagement and risk management, and the Center’s knowledge in communication, value management and business ethics.

Training Programs for efficient Stakeholder Engagement

A first step is a training program for companies. In the process, company Management and Teams are sensitized towards project risks. They receive know-how in Stakeholder Engagement in order to expand their perspective to a 360 degree understanding. They get to know tools and strategies in how to secure mutually beneficial goals in the long run, how to achieve and implement projects which ultimately save money that would otherwise have to be used for costly and bureaucratic processes or even lawsuits. The goal: To create value through stakeholder engagement that is beneficiary for both: the company as well as society.

Find detailed information about the training program: resp.

Contact: Center for Responsible Management: Gabriele Faber-Wiener,; astoneco management: John Aston,