From Stakeholder Management to Real Involvement: New Partnership between astoneco and the Center for Responsible Management, Vienna
10 November 2015


Vienna, November 10th 2015. Companies are confronted with more and more critical stakeholders: many projects fail or struggle because the dynamics with stakeholders have been underestimated or ignored. Many company decisions are still being taken on the basis of internal analysis – without considering public acceptance and enforceability. As a consequence, stakeholders are being left with a choice between support, resignation or resistance. This results very often in demotivated employees, in protests by neighbours, in sceptical clients, in opponents on many levels - and in the end in the loss of the company’s Licence to Operate. The conclusion: ambitious plans and projects can fail because of inadequate engagement of stakeholders.

These are the situations where John Aston and his team are very often being called upon. Their approach: Stakeholder Engagement. What sounds like pure dialogue is in fact much more: listening, analysis, assessment and establishment of solutions together with stakeholders. This approach has been working successfully in the past years for many company projects that appeared to be irresolvable in the beginning, in a variety of countries such as Romania, Yemen and others.

The Center for Responsible Management now brings this very original approach to Austria. The new cooperation bundles the know-how of both institutions: John Aston and his teams’ knowledge in stakeholder engagement and risk management, and the Center’s knowledge in communication, value management and business ethics.

Training Programs for efficient Stakeholder Engagement

A first step is a training program for companies. In the process, company Management and Teams are sensitized towards project risks. They receive know-how in Stakeholder Engagement in order to expand their perspective to a 360 degree understanding. They get to know tools and strategies in how to secure mutually beneficial goals in the long run, how to achieve and implement projects which ultimately save money that would otherwise have to be used for costly and bureaucratic processes or even lawsuits. The goal: To create value through stakeholder engagement that is beneficiary for both: the company as well as society.

Find detailed information about the training program: resp.

Contact: Center for Responsible Management: Gabriele Faber-Wiener,; astoneco management: John Aston,

How to engage your stakeholders for successful outcomes: a series of training programmes by astoneco
09 June 2015

astoneco launched a series of stakeholder engagement trainings designed to address the most difficult stakeholder and societal challenges presented to businesses today – with a particular focus on natural resource, infrastructure and energy sectors. The 14 trainings are highly practical and designed to support different levels of management, going from strategy to process to implementation.

These trainings are organised as:

  • boot-camps on a first-come-first-served basis, at our training centres in Europe, and
  • tailored trainings for specific clients, at a venue provided by our client or at our training centres.

All trainings include a thorough needs assessment stage and the option of post-training coaching.


A recent example of a tailored training programme for OMV, Austria

astoneco, in partnership with IMA International, delivered a tailored Stakeholder Engagement (SE), Community Relations (CR) and Community Development (CD) training programme for OMV worldwide, at the end of 2014.

The 4-day course focused on equipping management and operational teams from OMV country operations – incl. Abu Dhabi, Austria, Kazakhstan, Kirgizstan, New Zealand, Norway, Pakistan, Romania, Tunisia, Turkmenistan, Yemen, UK – with the understanding, tools and processes to be able to design and implement projects in effective partnership with local communities. This was undertaken to minimise local conflict and downtime, improve efficiencies and permitting and to strengthen the company’s social license to operate.

The trainings were organised in Bucharest and Dubai. 65 OMV professionals participated, including representatives of General Management, Health, Environment & Safety, CSR, HR, Communication, Project Development and Operations departments of OMV’s Exploration and Production Divisions.

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